The Universum Student Surveys are conducted annually in 30 countries. By helping Universum conduct surveys, universities gain knowledge about how their students perceive the job market, what aspirations and expectations they have, as well as insight into general student preferences.
The Universum Student Surveys provide essential information to understand and improve graduate recruitment. Since students often represent a large portion of new hires for companies the Student Surveys are an invaluable tool to ensure long-term success in recruiting and retaining the right graduates.
Students are divided into different categories: Business, Engineering, IT, Natural Sciences, Humanities, Law and Medicine. Furthermore, each student selects a main field of study within that category, allowing us to analyse very specific target groups as well as larger groups as a whole.
Students are asked to give details about a wide range of topics such as: where they would prefer to work; what their career goals are; what makes an employer attractive and what communication channels they prefer. In addition, students provide information about what companies can do to increase their appeal and employer attractiveness.
The information attained is analysed using Schein’s anchor model which results in a four-dimensional analysis of the Employer Brand Image.
The Universum Student Surveys provide both generic and company specific information. Students are asked to name the companies they consider as Ideal Employers and then they are asked in-depth questions about these companies.
How do professionals perceive your employer brand?
Go to the national editions of the Universum Student Survey to see where your employer brand is ranked.