• Employer Branding & Universum
• IDEAL™ Employer Rankings
  • Global Top 50 Rankings
  • The American MBA Survey
  • The European MBA Survey
  • Student Surveys
  • The Pan-European Student Survey
  • Professional Surveys
• UQ
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STUDENT SURVEYS

• American Student Survey
• Austrian Student Survey
• Danish Student Survey
• Dutch Student Survey
• Finnish Student Survey
• French Student Survey
• German Student Survey
• Indian Student Survey
• Italian Student Survey
• Japanese Student Survey
• Norwegian Student Survey
• Polish Student Survey
• Russian Student Survey
• South African Student Survey
• Spanish Student Survey
• Swedish Student Survey
• Swiss Student Survey
• UK Student Survey

The Universum American Student Survey

The results of the American Student Survey reveal how students perceive companies/organizations as employers in the United States. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over its specific target groups.

The rankings below reveal how attractive an employer is amongst students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2009: 60, 930 respondents
Number of universities targeted in 2009: 341 leading universities
Field period: November 2008 to March 2009

Students are targeted separately according to their main field of study. The Universum Top 100 Ideal Employer Rankings are thus categorized as such. From the drop-down window below, please select the field of study which is of interest to you.

Field of study: Business Engineering IT Natural Sciences Humanitites/Liberal Arts Total