The Pan-European Student Survey
The results of the Pan-European Student Survey reveal how students perceive multinational companies/organizations as employers in Europe. The research functions as a basis for decision-making when recruiting European students, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over students in Europe.
The rankings below reveal how attractive an employer is amongst European students, and indicates a company’s position in relation to other ideal employers in the European recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.
Number of participants in 2009: 29,904 respondents
Number of universities targeted in 2009: 100 leading academic institutions in Europe
Field period: November 2008 to March 2009
Students are targeted separately according to their main field of study. The Universum Top 100 Ideal Employer Rankings are thus categorized as such. From the drop-down window below, please select the field of study which is of interest to you.
Field of study:
| Company |
Ranking 2009 |
| Google | 1 |
| Apple | 2 |
| McKinsey & Company | 3 |
| L'Oréal | 4 |
| The Boston Consulting Group | 5 |
| PricewaterhouseCoopers | 6 |
| The Coca-Cola Company | 7 |
| Procter & Gamble | 8 |
| Ernst & Young | 9 |
| KPMG | 10 |
| Goldman Sachs | 11 |
| Deloitte | 12 |
| J.P. Morgan | 13 |
| LVMH | 14 |
| Nike | 15 |
| Unilever | 16 |
| Nestlé | 17 |
| IKEA | 18 |
| European Central Bank | 19 |
| BMW | 20 |
| Porsche | 21 |
| Deutsche Bank | 22 |
| adidas | 23 |
| Microsoft | 24 |
| Ferrari | 25 |
| Audi | 26 |
| Nokia | 27 |
| Morgan Stanley | 28 |
| Accenture | 29 |
| Danone | 30 |
| Credit Suisse | 31 |
| Sony | 32 |
| IBM | 33 |
| Bain & Company | 34 |
| HSBC | 35 |
| UBS | 36 |
| Shell | 37 |
| BNP Paribas | 38 |
| Merrill Lynch | 39 |
| Johnson & Johnson | 40 |
| Royal Bank of Scotland | 41 |
| Capgemini | 42 |
| Heineken | 43 |
| Siemens | 44 |
| EADS | 45 |
| Roland Berger | 46 |
| General Electric | 47 |
| Kraft Foods | 48 |
| 3M | 49 |
| Citi | 50 |
| ING Group | 51 |
| Philips | 52 |
| Volkswagen | 53 |
| Henkel | 54 |
| Hewlett-Packard | 55 |
| Sony Ericsson | 56 |
| A.T. Kearney | 57 |
| PepsiCo | 58 |
| Société Générale | 59 |
| Booz&Co | 60 |
| Carlsberg Group | 61 |
| Veolia Environnement | 62 |
| Daimler | 63 |
| Allianz | 64 |
| Bosch | 65 |
| SAP | 66 |
| Mercer Management Consulting (Oliver Wyman) | 67 |
| Mars (Masterfoods) | 68 |
| Beiersdorf | 69 |
| Bayer | 70 |
| E.ON | 71 |
| UniCredit Group | 72 |
| BP | 73 |
| TOTAL | 74 |
| DHL | 75 |
| Volvo Group | 76 |
| Novartis | 77 |
| Carrefour | 78 |
| Intel | 79 |
| Metro | 80 |
| Philip Morris | 81 |
| BASF | 82 |
| ABB | 83 |
| Esso/ExxonMobil | 84 |
| Roche | 85 |
| Pfizer | 86 |
| AXA | 87 |
| Bertelsmann | 88 |
| British American Tobacco | 89 |
| Deutsche Post World Net | 90 |
| TNT | 91 |
| BearingPoint | 92 |
| Fidelity Investment | 93 |
| Sanofi-Aventis | 94 |
| Ericsson | 95 |
| Thomson Reuters | 96 |
| Schenker | 97 |
| EDF | 98 |
| Cisco Systems | 99 |
| GDF SUEZ | 100 |
| Company |
Ranking 2009 |
| BMW | 1 |
| Porsche | 2 |
| Audi | 3 |
| Google | 4 |
| Ferrari | 5 |
| EADS | 6 |
| Siemens | 7 |
| Apple | 8 |
| Bosch | 9 |
| Shell | 10 |
| Nokia | 11 |
| ABB | 12 |
| McKinsey & Company | 13 |
| General Electric | 14 |
| Microsoft | 15 |
| Philips | 16 |
| IBM | 17 |
| Daimler | 18 |
| Sony | 19 |
| Volkswagen | 20 |
| The Boston Consulting Group | 21 |
| IKEA | 22 |
| Intel | 23 |
| Alstom | 24 |
| E.ON | 25 |
| Accenture | 26 |
| Volvo Group | 27 |
| BP | 28 |
| BASF | 29 |
| Nestlé | 30 |
| Procter & Gamble | 31 |
| Sony Ericsson | 32 |
| Veolia Environnement | 33 |
| The Coca-Cola Company | 34 |
| L'Oréal | 35 |
| Cisco Systems | 36 |
| Bayer | 37 |
| Esso/ExxonMobil | 38 |
| Nike | 39 |
| Hewlett-Packard | 40 |
| Heineken | 41 |
| Schlumberger | 42 |
| Unilever | 43 |
| Ericsson | 44 |
| adidas | 45 |
| 3M | 46 |
| Deloitte | 47 |
| Johnson & Johnson | 48 |
| PricewaterhouseCoopers | 49 |
| Ernst & Young | 50 |
| Danone | 51 |
| Capgemini | 52 |
| Bain & Company | 53 |
| TOTAL | 54 |
| Goldman Sachs | 55 |
| Pfizer | 56 |
| J.P. Morgan | 57 |
| Renault | 58 |
| DHL | 59 |
| Novartis | 60 |
| EDF | 61 |
| Air Liquide | 62 |
| ING Group | 63 |
| Roche | 64 |
| Metro | 65 |
| PSA Peugeot Citroën | 66 |
| Roland Berger | 67 |
| Altran | 68 |
| Kraft Foods | 69 |
| Akzo Nobel | 70 |
| SAP | 71 |
| Schenker | 72 |
| European Central Bank | 73 |
| Atlas Copco | 74 |
| Deutsche Bank | 75 |
| Mars (Masterfoods) | 76 |
| PepsiCo | 77 |
| Morgan Stanley | 78 |
| KPMG | 79 |
| Henkel | 80 |
| Deutsche Post World Net | 81 |
| GDF SUEZ | 82 |
| Carlsberg Group | 83 |
| GSK (GlaxoSmithKline) | 84 |
| LVMH | 85 |
| Beiersdorf | 86 |
| Credit Suisse | 87 |
| Merrill Lynch | 88 |
| A.T. Kearney | 89 |
| Philip Morris | 90 |
| UBS | 91 |
| Sanofi-Aventis | 92 |
| TNT | 93 |
| Booz&Co | 94 |
| Mercer Management Consulting (Oliver Wyman) | 95 |
| SCA | 96 |
| Carrefour | 97 |
| Société Générale | 98 |
| BNP Paribas | 99 |
| Royal Bank of Scotland | 100 |
| Company |
Ranking 2009 |
| Google | 1 |
| Microsoft | 2 |
| IBM | 3 |
| Apple | 4 |
| Intel | 5 |
| Nokia | 6 |
| Cisco Systems | 7 |
| Sony | 8 |
| Sony Ericsson | 9 |
| Accenture | 10 |
| Hewlett-Packard | 11 |
| Ericsson | 12 |
| SAP | 13 |
| IKEA | 14 |
| Capgemini | 15 |
| Siemens | 16 |
| Ferrari | 17 |
| BMW | 18 |
| McKinsey & Company | 19 |
| Deloitte | 20 |
| Audi | 21 |
| Porsche | 22 |
| Philips | 23 |
| The Boston Consulting Group | 24 |
| ABB | 25 |
| EADS | 26 |
| General Electric | 27 |
| Nike | 28 |
| Bosch | 29 |
| PricewaterhouseCoopers | 30 |
| Goldman Sachs | 31 |
| European Central Bank | 32 |
| J.P. Morgan | 33 |
| TietoEnator | 34 |
| Deutsche Bank | 35 |
| Volvo Group | 36 |
| Ernst & Young | 37 |
| Schlumberger | 38 |
| Nestlé | 39 |
| Credit Suisse | 40 |
| UBS | 41 |
| L'Oréal | 42 |
| Daimler | 43 |
| adidas | 44 |
| Novartis | 45 |
| The Coca-Cola Company | 46 |
| KPMG | 47 |
| Morgan Stanley | 48 |
| E.ON | 49 |
| PepsiCo | 50 |
| Heineken | 51 |
| Volkswagen | 52 |
| Roland Berger | 53 |
| Royal Bank of Scotland | 54 |
| Esso/ExxonMobil | 55 |
| Philip Morris | 56 |
| Carlsberg Group | 57 |
| EDF | 58 |
| Shell | 59 |
| Deutsche Post World Net | 60 |
| Citi | 61 |
| DHL | 62 |
| Merrill Lynch | 63 |
| BearingPoint | 64 |
| HSBC | 65 |
| 3M | 66 |
| Bayer | 67 |
| Mercer Management Consulting (Oliver Wyman) | 68 |
| BP | 69 |
| Procter & Gamble | 70 |
| Bain & Company | 71 |
| Unilever | 72 |
| Roche | 73 |
| Sanofi-Aventis | 74 |
| Beiersdorf | 75 |
| BASF | 76 |
| Mars (Masterfoods) | 77 |
| Allianz | 78 |
| Schenker | 79 |
| Booz&Co | 80 |
| British American Tobacco | 81 |
| LVMH | 82 |
| TOTAL | 83 |
| Danone | 84 |
| AXA | 85 |
| Pfizer | 86 |
| ING Group | 87 |
| BNP Paribas | 88 |
| Metro | 89 |
| Henkel | 90 |
| Johnson & Johnson | 91 |
| PSA Peugeot Citroën | 91 |
| Renault | 93 |
| Veolia Environnement | 94 |
| GSK (GlaxoSmithKline) | 95 |
| Altran | 95 |
| Carrefour | 95 |
| TNT | 98 |
| Kraft Foods | 99 |
| Atlas Copco | 100 |
| Company |
Ranking 2009 |
| Google | 1 |
| GSK (GlaxoSmithKline) | 2 |
| Roche | 3 |
| Novartis | 4 |
| Apple | 5 |
| Pfizer | 6 |
| Shell | 7 |
| Bayer | 8 |
| L'Oréal | 9 |
| Siemens | 10 |
| Nestlé | 11 |
| IBM | 12 |
| McKinsey & Company | 13 |
| BASF | 14 |
| Microsoft | 15 |
| The Boston Consulting Group | 16 |
| Johnson & Johnson | 17 |
| Procter & Gamble | 18 |
| IKEA | 19 |
| EADS | 20 |
| BP | 21 |
| Unilever | 22 |
| Sanofi-Aventis | 23 |
| Intel | 24 |
| PricewaterhouseCoopers | 25 |
| The Coca-Cola Company | 26 |
| BMW | 27 |
| Porsche | 28 |
| Ferrari | 29 |
| Bosch | 30 |
| E.ON | 31 |
| Goldman Sachs | 32 |
| Sony | 33 |
| Mars (Masterfoods) | 34 |
| Deutsche Bank | 35 |
| Veolia Environnement | 36 |
| Deloitte | 37 |
| Audi | 38 |
| Ernst & Young | 39 |
| Philips | 40 |
| Danone | 41 |
| 3M | 42 |
| Credit Suisse | 43 |
| UBS | 44 |
| Bain & Company | 45 |
| Beiersdorf | 46 |
| Daimler | 47 |
| adidas | 48 |
| Nokia | 49 |
| Kraft Foods | 50 |
| Heineken | 51 |
| Akzo Nobel | 52 |
| European Central Bank | 53 |
| KPMG | 54 |
| Accenture | 55 |
| ABB | 56 |
| EDF | 57 |
| Nike | 58 |
| Volkswagen | 59 |
| General Electric | 60 |
| Allianz | 61 |
| Esso/ExxonMobil | 62 |
| Morgan Stanley | 63 |
| Schlumberger | 64 |
| Hewlett-Packard | 65 |
| HSBC | 66 |
| Sony Ericsson | 67 |
| J.P. Morgan | 68 |
| Carlsberg Group | 69 |
| Royal Bank of Scotland | 70 |
| SAP | 71 |
| Roland Berger | 72 |
| Merrill Lynch | 73 |
| Volvo Group | 74 |
| TOTAL | 75 |
| AXA | 76 |
| Philip Morris | 77 |
| Cisco Systems | 78 |
| Booz&Co | 79 |
| PepsiCo | 80 |
| Mercer Management Consulting (Oliver Wyman) | 81 |
| Air Liquide | 82 |
| Ericsson | 83 |
| Metro | 84 |
| Bertelsmann | 85 |
| Société Générale | 86 |
| DHL | 87 |
| ING Group | 88 |
| Capgemini | 89 |
| Schenker | 90 |
| UniCredit Group | 91 |
| Citi | 92 |
| Alstom | 93 |
| Deutsche Post World Net | 94 |
| Henkel | 95 |
| BNP Paribas | 96 |
| British American Tobacco | 97 |
| Thomson Reuters | 98 |
| A.T. Kearney | 99 |
| Renault | 100 |
| Company |
Ranking 2009 |
| Google | 1 |
| Apple | 2 |
| L'Oréal | 3 |
| The Coca-Cola Company | 4 |
| IKEA | 5 |
| Nike | 6 |
| PricewaterhouseCoopers | 7 |
| Microsoft | 8 |
| Nokia | 9 |
| Sony | 10 |
| European Central Bank | 11 |
| adidas | 12 |
| Procter & Gamble | 13 |
| Ernst & Young | 14 |
| Nestlé | 15 |
| Ferrari | 16 |
| McKinsey & Company | 17 |
| BMW | 18 |
| Deloitte | 19 |
| Thomson Reuters | 20 |
| Porsche | 21 |
| Bertelsmann | 22 |
| Johnson & Johnson | 23 |
| The Boston Consulting Group | 24 |
| IBM | 25 |
| Audi | 26 |
| Unilever | 27 |
| Siemens | 28 |
| KPMG | 29 |
| Heineken | 30 |
| Shell | 31 |
| Sony Ericsson | 32 |
| Deutsche Bank | 33 |
| Goldman Sachs | 34 |
| Accenture | 35 |
| Volkswagen | 36 |
| HSBC | 37 |
| Danone | 38 |
| Mars (Masterfoods) | 39 |
| Metro | 40 |
| Carlsberg Group | 41 |
| Philips | 42 |
| Hewlett-Packard | 43 |
| J.P. Morgan | 44 |
| BP | 45 |
| Capgemini | 46 |
| EADS | 47 |
| Bosch | 48 |
| Royal Bank of Scotland | 49 |
| Roche | 50 |
| British American Tobacco | 51 |
| Kraft Foods | 52 |
| Volvo Group | 53 |
| Merrill Lynch | 54 |
| Daimler | 55 |
| TNT | 56 |
| Société Générale | 57 |
| Philip Morris | 58 |
| Credit Suisse | 59 |
| ING Group | 60 |
| PepsiCo | 61 |
| LVMH | 62 |
| Bayer | 63 |
| 3M | 64 |
| Deutsche Post World Net | 65 |
| Ericsson | 66 |
| SAP | 67 |
| BASF | 68 |
| Esso/ExxonMobil | 69 |
| Renault | 70 |
| Morgan Stanley | 71 |
| E.ON | 72 |
| Veolia Environnement | 73 |
| Bain & Company | 74 |
| Roland Berger | 75 |
| DHL | 76 |
| Booz&Co | 77 |
| Novartis | 78 |
| Carrefour | 79 |
| Beiersdorf | 80 |
| Henkel | 81 |
| Mercer Management Consulting (Oliver Wyman) | 82 |
| Allianz | 83 |
| BNP Paribas | 84 |
| A.T. Kearney | 85 |
| UBS | 86 |
| Cisco Systems | 87 |
| Intel | 88 |
| PSA Peugeot Citroën | 89 |
| GSK (GlaxoSmithKline) | 90 |
| EDF | 91 |
| Citi | 92 |
| AXA | 93 |
| Atlas Copco | 94 |
| Air Liquide | 95 |
| Schenker | 96 |
| ABB | 97 |
| General Electric | 98 |
| Sanofi-Aventis | 99 |
| Pfizer | 100 |