The Pan-European Student Survey

The results of the Pan-European Student Survey reveal how students perceive multinational companies/organizations as employers in Europe. The research functions as a basis for decision-making when recruiting European students, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over students in Europe.

The rankings below reveal how attractive an employer is amongst European students, and indicates a company’s position in relation to other ideal employers in the European recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Number of participants in 2009: 29,904 respondents
Number of universities targeted in 2009: 100 leading academic institutions in Europe
Field period: November 2008 to March 2009

Students are targeted separately according to their main field of study. The Universum Top 100 Ideal Employer Rankings are thus categorized as such. From the drop-down window below, please select the field of study which is of interest to you. 

Field of study:

Company Ranking 2009
Google1
Apple2
McKinsey & Company3
L'Oréal4
The Boston Consulting Group5
PricewaterhouseCoopers6
The Coca-Cola Company7
Procter & Gamble8
Ernst & Young9
KPMG10
Goldman Sachs11
Deloitte12
J.P. Morgan13
LVMH14
Nike15
Unilever16
Nestlé17
IKEA18
European Central Bank19
BMW20
Porsche21
Deutsche Bank22
adidas23
Microsoft24
Ferrari25
Audi26
Nokia27
Morgan Stanley28
Accenture29
Danone30
Credit Suisse31
Sony32
IBM33
Bain & Company34
HSBC35
UBS36
Shell37
BNP Paribas38
Merrill Lynch39
Johnson & Johnson40
Royal Bank of Scotland41
Capgemini42
Heineken43
Siemens44
EADS45
Roland Berger46
General Electric47
Kraft Foods48
3M49
Citi50
ING Group51
Philips52
Volkswagen53
Henkel54
Hewlett-Packard55
Sony Ericsson56
A.T. Kearney57
PepsiCo58
Société Générale59
Booz&Co60
Carlsberg Group61
Veolia Environnement62
Daimler63
Allianz64
Bosch65
SAP66
Mercer Management Consulting (Oliver Wyman)67
Mars (Masterfoods)68
Beiersdorf69
Bayer70
E.ON71
UniCredit Group72
BP73
TOTAL74
DHL75
Volvo Group76
Novartis77
Carrefour78
Intel79
Metro80
Philip Morris81
BASF82
ABB83
Esso/ExxonMobil84
Roche85
Pfizer86
AXA87
Bertelsmann88
British American Tobacco89
Deutsche Post World Net90
TNT91
BearingPoint92
Fidelity Investment93
Sanofi-Aventis94
Ericsson95
Thomson Reuters96
Schenker97
EDF98
Cisco Systems99
GDF SUEZ100