World's Most Attractive Employers 2012
Stockholm, September 20th 2012 - Based on the preferences of over 144,000 career seekers, with a business or engineering background, from the world´s 12 greatest economies , Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2012”. The index, split in the business category – preferences of business career seekers - and engineering category – preferences of engineering career seekers - reveals the current level of attractiveness that companies have as employers – and therefore their potential to lead the world of tomorrow.
This is the only global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that excel in talent attraction and retention. The World's Most Attractive Employers Index is based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.
The index reveals some dramatic trends
Recent years have been quite dramatic for business. While there is an increasing supply of talent and unemployment has remained relatively high in many economies, competition for top talent is stiff. With aging populations in some countries, and a growing young generation in others, it is interesting to look at both shifts in demographics (what is the work force composed of?) and access (who will own this work force?). The global rankings also take into account the greater influence of China, India, and Russia in the global economy.
1. The automotive industry is becoming increasingly popular
2. Oil, gas and energy attracts engineering students
3. Management Consulting rise in the Business index.
4. Students want an international career
5. More media is consumed