The American MBA Survey

The results of the American MBA Survey reveal how MBA students perceive companies/organizations as employers in the United States. The research functions as a basis for decision-making when recruiting MBA students, determining messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company/organization has over MBA students in the United States.
 

The rankings below reveal how attractive an employer is amongst MBA students, and indicates a company’s position in relation to other ideal employers in the MBA recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.
 

Number of participants in 2010: 5,732 respondents
Number of employer evaluations in 2010:  21,561
Number of universities targeted in 2010: 50 leading MBA schools
Field period: December 2009 to March 2010