Canada's Ideal Employers 2012

The results of the Canadian Student Survey reveal how students perceive companies or organizations as employers in Canada. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal a company or organization has over its specific target groups.

Fast Facts about our Research - Canada

Number of participants in 2012: 7,234 respondents
Number of universities targeted in 2012: 52 leading academic institutions
Field period: November 2011 to February 2012 
Number of employer evaluations: 15,852

Students are targeted separately according to their main field of study. From the drop-down window below, please select the field of study which is of interest to you.