Employer Branding

Top Employers for US Professionals

Top Employers for Young Professionals Share the Same Quality:  Strong Consumer Brand
Young Professionals Desire Financial Strength and Job Security When Looking for Employers

Universum releases the very first Top IDEAL Employers for Young Professionals, based on over 10,000 U.S. young professionals.  Google leads the way, followed by Apple, the Walt Disney Company, Amazon and Microsoft – all in the top ten.  This comes as no surprise as young professionals search for financially strong employers (selected as 3rd most desired attribute within Employer Reputation and Image) and rank job security and stability as their 2nd most important career goal. Kortney Kutsop, Universum’s Employer Branding Specialist, makes another observation, “Companies that have appealing consumer brands generally also succeed in being perceived as attractive employers. People nowadays love to work for companies that produce their favorite products and services. Also, market success is an important factor: the company needs to be generally seen as innovative and best-in-class in whatever they do – that’s the winning formula”.
 

Although unemployment is ranked one of the most important problems in America, the survey results show that joblessness doesn’t affect professionals, college graduates who hold one to eight years of work experience. The rankings come at a transitional time for young professionals as many are already halfway out the door:  25% are interested in changing employers within 6 months; another 28% within 1-2 years and 50% have applied for a new job either externally or internally in the past year.  “The desire for young professionals to change jobs soon and frequently proves the dynamism of today’s job market and the need for employers to constantly recruit. If companies don’t communicate proactively, poor employer brand awareness will jeopardize their time-to-fill positions”, warns Kutsop.
 

Top 10 IDEAL Employers for Young Professionals:
1. Google
2. Apple
3. The Walt Disney Company
4. U.S. Department of State
5. Amazon
6. FBI
7. Microsoft
8. Central Intelligent Agency
9. NASA
10. Teach for America
 

Click here to see the full rankings.