World´s Most Attractive Employers 2012
Stockholm, 2012-09-20 - Based on the preferences of over 144,000 career seekers, with a business or engineering background, from the world´s 12 greatest economies, Universum releases the global talent attraction index: “The World’s Most Attractive Employers 2012”. The index, split in the business category – preferences of business career seekers - and engineering category – preferences of engineering career seekers - reveals the current level of attractiveness that companies have as employers – and therefore their potential to lead the world of tomorrow.
In the business category, Google wins for the fourth consecutive year, KPMG keeps the second place and Procter & Gamble are new on the third position. “The Google fever is still hot! Students are still attracted by Google´s relaxed and creative work environment, international atmosphere and innovative products. Google let the students know that they offer great benefits that are hard for other companies to match.” says Petter Nylander, Universum’s CEO.
Also in the engineering category, Google takes the first position for the fourth consecutive year and is followed by IBM and Microsoft. “The giants in the software industry are seen as great places for the launch of an engineering or IT career. They offer training, networking and future career possibilities.” adds Mr. Nylander.
“Attracting top students into our firms enables us to bring the best talent, expertise and knowledge to our clients.” says Michael Andrew, Chairman of KPMG International. “We are proud that students globally are recognizing our employment offer and have ranked us so highly for the third consecutive year. What makes the ranking especially meaningful is that it is based on the opinions of those who represent the future of KPMG and our clients.”
The index reveals some dramatic trends
1. The automotive industry is becoming increasingly popular
Overall, companies within the automotive industry are climbing on the rankings. On the engineering ranking, seven of the top 50 companies belong to this group. “The students are looking for companies with attractive products and services which these companies clearly have. Furthermore, they are global and represent strong brands.“ says Nelly Riggenbach Hasler, Universum’s Managing Director for Europe.
2. Oil, gas and energy attracts engineering students
Several of the energy companies gain positions on the engineering ranking. General Electric is the highest ranked and is up from place 8 to 6. Shell takes a big leap on 5 positions and also Esso/ExxonMobil and BP are climbing. “The energy question and companies get a lot of attention in media. They are also seen as financially strong.” says Carlo Duraturo, Universum´s Global Account Director.
3. Management Consulting rise in the Business index
The management consulting firms McKinsey & Company, The Boston Consulting Group and Bain & Company are all climbing on the Business index. “Few other industries can match management consulting when it comes to the diversity of challenges and possibilities. Many of the world´s top leaders have started their careers at one of the well-known firms.” says Claes Peyron, Universum´s Director Nordics and Eastern Europe.
4. Students want an international career
Opportunities for international travel and relocation are seen as attractive among both business and engineering students. “Generation Y is used to interact with friends and like-minded from all over the world on social networks every day. They have a global perspective and want to have possibilities to go abroad in their working life.” Says Claudia Tattenelli, Universum´s Chairman of US Startegic Board.
5. More media is consumed
14 % of all students visit online communities every hour and 57 % a couple of times per day. The average time spent per visit is 23 minutes and 71 % believe employers visit their personal profile after interacting with employers on online communities. “Today we have more devices than ever and several media channels are consumed at the same time. Employers have to understand where to find and communicate with their target group of potential candidates.” says Petter Nylander, Universum’s CEO.
The first 10 ideal employers for 144 067 students, segmented by main field of study:
|World's Top 10 - Business
||World's Top 10 - Engineering
|1. Google (1)
||1. Google (1)
|2. KPMG (2)
||2. IBM (2)
|3. Procter & Gamble (7)
||3. Microsoft (3)
|4. Microsoft (6)
||4. BMW (4)
|5. Deloitte (5)
||5. Intel (5)
|6. Ernst & Young (4)
||6. General Electric (8)
|7. PwC (3)
||7. Siemens (9)
|8. J. P. Morgan (9)
||8. Apple (7)
|9. The Coca-Cola Company (12)
||9. Sony (6)
|10. Goldman Sachs (10)
||10. Procter & Gamble (10)
For the full ranking, go to www.universumglobal.com/IDEAL-Employer-Rankings/Global-Top-50
To get more information, or schedule an interview, contact Elisabet Welinder: email@example.com, +46 706 213 198
Release date: 2012/09/20