Views from the Top:
About PricewaterhouseCoopers
Interview with Jane Guo, National Graduate Recruitment Leader
What are your main activities?
Assurance, Tax and Advisory service
Current number of employees: 13,000
Expected number of vacancies for 2010: 2000
About PricewaterhouseCooper’s
Employer Brand
How long has the company focused on its employer brand?
5-8 years
Are you measuring your employer brand? If yes, how?
Yes, we measure it by our Employer Brand’s public rank – such as the Universum ranking.
Is employer branding driven by the senior management team?
Yes
How do you define your employer brand in a few words?
Leadership, Excellence and Teamwork
How do you think your company is perceived by students? Is it accurate?
We’re perceived as the biggest of the Big 4. We’re also perceived as a good starting point for graduates who would like to pursue a career in the Financial or Business world – we offer world class training, fantastic exposure to clients, and promising career progression. We are perceived as a workplace full of challenges as well as a strong global brand with diversity.
How do you differentiate yourself from your competitors?
Our differentiator is our unique PwC culture – it’s through the experience that our people interact with clients and each other. It’s our PwC Experience: we invest in relationships; we share & collaborate; we put ourselves in each others’ shoes; we focus on enhancing values.
What are your current internal and external Employer Brand priorities (strategic and promotional)?
LEAP – a strategic programme sponsored by PwC that provides a platform for top business students to develop their leadership as well as improve their employability.