USA

Undergrads Desire for Google Grows; Ernst & Young makes Big Jump; Work-Life Balance and Job Security are Top Concerns - 2008-06-18  
2008 Universum IDEAL™ Employer Survey Yields Surprising Career Preferences of Undergraduate Students. Nearly one in five undergraduate students chose Google (17.1percent) as their IDEAL™ Employer, the popularity of the leading search engine grew as only 13 percent of undergraduate students chose it as IDEAL™ in 2007.
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Government and Google: Top Ranked Employers Amongst Students – 2007-10-3
For the third time in a row, the Government of Canada has taken the number one most desirable employer ranking position amongst post-secondary students, a new research study conducted by Brainstorm Consulting, DECODE and Universum revealed.
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Recruitment War: Traditional vs. Non-Traditional - 2007-09-18

In the Golden Ages of job hunting a crisp suit, perfect resume and great references was all that one needed to impress a potential employer, however new developments in online recruiting methods are changing the rules of the game.
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Boeing & Lockheed Martin: Battling to be the No. 1 IDEAL™ Employer for Engineering Students – 2007-07-25
Aerospace giant Boeing has moved into the No.1 position this year after being second to Lockheed Martin in 2006 on The Universum IDEAL™ Employer Survey – American Undergraduate Engineering Edition.
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PricewaterhouseCoopers, Say Hello to Google, Your New Competition as the Top IDEAL™ Employer – 2007-07-25

PricewaterhouseCoopers reclaims its No. 1 position on the Business Undergraduate IDEAL™Employer Ranking Survey after losing the top spot to Walt Disney last year, the only time its reign at No. 1 had been broken since 2004. Google, however, is becoming a viable threat to PWC’s throne, ascending to No. 2 in the rankings this year. The Business Undergraduate IDEAL™ Employer Ranking Survey is conducted annually by Universum USA, a leading employer branding firm that helps companies understand and develop their Employer Brand Image and Employer Value Proposition through research, consulting and media solutions.
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Today's Students Want to Balance their Personal and Professional Lives – 2007-07-11
More than half of all Undergraduate and MBA students consider balancing their
professional and personal lives as their top career goal, according to the 2007 IDEAL™ Employer Survey conducted by Universum USA.
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Undergraduate Trend Report: Talented Millennials Demand Good Ethics, Flexibility and Work-Life Balance from Potential Employers – 2007- 06-27
Significantly fewer college students are in a rush to return to school post graduation, choosing instead to focus on balancing their personal and professional life and building a strong financial base, The Universum IDEAL™Employer Survey—Undergraduate Edition 2007 revealed.
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2007 Undergrad IDEAL™ Employer Rankings Release - 2007-06-11
The popular online search engine Google edges out Walt Disney as the
No. 1 IDEAL ™ Employer for Undergraduate students, the 2007 Universum IDEAL ™ Employer Survey reveals. Google also ranks in the top 10 of nearly all industry specific rankings including business, consumer goods and engineering.
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Universum Holds First Annual U.S. Edition of the Universum Awards – 2007-06-06
Universum, the global employer branding leader, held the
first annual U.S. edition of the Universum Awards on May 30 in New York. The event, which honors employers who ranked at the top of the 2007 IDEAL™ Undergraduate, MBA and Diversity Employer Surveys, drew over 200 Human Resource executives and university career center professionals, as well as other attendees of the 2007 NACE Conference, which was held in New York in the same week.
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2007 MBA IDEAL™ Employer Rankings Release – 2007-05-03
Google is now the most popular place to work for MBA students after jumping from
129th in 2005 to 2nd in 2006, and to number 1 this year ending McKinsey & Company’s 12 -year reign. In addition to being the n.1 IDEAL Employer Overall, Google also appears in the top ten in all industry rankings (from investment banking to healthcare).
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