Current issue, UQ4, 2009

Different talent for different companies
Top talent to one company isn’t necessarily top talent to another

Enduring brands – flying high despite the recession
The aviation industry share their brand building tactics

Building relationships with career centres.
How to develop good relationships with career centres for effective campus recruiting

Securing employer brand values in downturns
The CEO for the Danish Coaching Institute shares lessons about handling your employer brand in a recession

Employee brand engagement – a matter of life or death
Insight from Ian Buckingham, author of the book Brand Engagement

Getting serious about the social Web
Universum’s resident social Web enthusiast Martin Weigert shares his knowledge about companies navigating the social Web

Also in this issue:

• Employer branding news from around the world in Media Update
• The popular EB Surgery – your questions answered by Universum’s employer branding consultants
• Top trends for 2009
• Universum Research Snapshot – focus on professionals in the UK