America's Ideal Employers 2012

The results of the American Student Survey reveal how students perceive organizations as employers in the United States. The research functions  as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Fast Facts About Our Research - USA

Number of participants in 2012: 59,643 respondents
Number of individual employer evaluations: 207,435
Number of universities targeted: 318 
Field period: November 2011 to March 2012

Students are targeted separately according to their main field of study. The Universum Top 100 Ideal Employer Rankings are thus categorized as such. From the drop-down window below, please select the field of study which is of interest to you.

To connect to separate ranking pages, click on one of the links below

Engineering    IT    Natural Sciences    Humanities