About Universum

Petter Nylander 
We drive the industry forward having focused exclusively on Employer Branding for over 20 years. We are a trusted partner to 1,200 clients and 1,500 universities worldwide, including many Fortune 500 companies.We help employers to understand, attract and retain current and future ideal employees by using our experience, knowledge and services within research, strategic consulting and communication solutions.



About Universum

Ideal Employer Rankings

Ideal Employers
Here you will find ideal employer rankings from our latest employer image surveys:



Student Surveys
National Editions
Pan-European Student Survey
American MBA Survey
European MBA Survey

Professional Surveys
National Editions

The World's Most Attractive Employers
Global Top 50 Rankings

Events


Universum arranges different types of events through out the year, everything from big awards to smaller seminars. The purpose is always to share experience and increase knowledge in Employer Branding.

Go to our Events Page.

Jobs at Universum

Jobs at Universum
At Universum, we strive to attract the best. By capturing talent, we remain industry leaders in employer branding. Universum is its people.




Go to our current  Job Openings.

Readers Corner

Readers Corner
Every week we explore a different topic and ask you to participate in a quick poll. We gather your answers from Monday to Thursday and reveal the results every Friday. This corner is for you, so please take advantage of it and, more importantly, enjoy sharing our infrographs!

Go to Readers Corner!

Talent Attraction Barometer

Talent Attraction Barometer

Welcome to the study on talent acquisition– a global research project to measure the demand-side of human capital. Targeting the world’s thought-leading companies, our mission is to understand the needs, challenges and opportunities of employers in the realm of talent acquisition – how do employers attract, recruit and retain top talent?

Participate now in the
 Talent Attraction Barometer!

Research Solutions

research
Conducting more than 80 surveys annually in 30 countries, the Universum Research Department is made of analysts and researchers from around the world.


Research

Consulting Solutions

consulting
Universum Consulting is a strategic partner to companies in all industries across the globe and has a track record of taking companies to the next step in Employer Attractiveness.


Consulting

About Employer Branding

About Employer Branding
Employer branding* is today a focus of every employer, regardless of size. In previous years, employer branding was primarily a concern for large employers in a limited number of industries that faced strong competition for talent. 
 

About employer branding

Blog



About Employer Branding Today

 

A UNIVERSUM initiative to share relevant, compelling and actionable employer branding news.
 

Go to Employer Branding Today

World's Most Attractive Employers

worlds most attractive employers


The only global index of employer attractiveness, highlighting the world’s most powerful employer brands, is based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S.


Go to Global Top 50

Nordic Top 50

Nordic Ideal Employers 2011
What employers are the most attractive  in the Nordic region?  The results are based on the Universum Student Survey 2011 from which over 34,000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers.
 

Go to the Nordic Top 50

Ideal Employers Sweden 2012


Sweden

Company

Rank

IKEA

1

Google

2

Hennes & Mauritz

3


See complete rankings

Ideal Employers Finland 2012


Finland

Company

               Rank

Finnair

1

Kone

2

Fazer

3


See complete rankings

Ideal Employers Germany 2012


Germany

Company

Rank

Audi

1

BMW Group

2

Porsche

3


See complete rankings

Ideal Employers USA 2012


USA

Company

Rank

IGoogle

1

Apple

2

Walt Disney Company

3


See complete rankings

Ideal Employers Norway 2012


Norway

Company

Rank

Statoil

1

DNB

2

Ernst & Young

3


See complete rankings

France 2012 - Grandes Écoles


France

Company

Rank

LVMH

1

L'Oréal

2

Apple

3


See complete rankings

Ideal Employers Canada 2012


Norway

Company

Rank

Apple

1

Google

2

Government of Canada

3


See complete rankings

France 2012 - Universities


Norway

Company

Rank

LVMH

1

Apple

2

L'Oréal

3


See complete rankings